Privacy Policy

We value your privacy. This policy explains what data we collect, why we collect it, and how we protect it.
Last updated: January 1, 2025GDPR Compliant

Summary: We collect data to operate the platform, process payouts, and prevent fraud. We do not sell your personal data to third parties. You have the right to access, correct, or delete your data at any time.

1. Overview

LeadifyCPA (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, store, and share information when you use our performance marketing platform and related services.
This policy applies to all users of our platform, including advertisers, publishers, and website visitors. By using our services, you consent to the data practices described in this policy.

2. Data We Collect

2.1 Account & Registration Data

When you register on LeadifyCPA, we collect:
  • Full name and contact information (email, phone)
  • Company name and address (for advertisers)
  • Tax identification numbers (where required for payments)
  • Payment account details (bank account, crypto wallet, payment processor IDs)
  • Traffic sources and website URLs
  • 2.2 Platform Usage Data

    When you use our platform, we automatically collect:
  • Log data including IP addresses, browser type, device information
  • Clickstream data including pages visited and time spent
  • Campaign performance data (clicks, conversions, impressions)
  • Login times and session duration
  • 2.3 Tracking Data (End Users)

    When end users interact with publisher traffic that leads to advertiser offers, we may collect anonymized tracking data including:
  • Click IDs and sub-ID parameters
  • Conversion event data (without personally identifying the end user)
  • Device type and approximate geographic location (country/region level)
  • Referring URL information
  • Data Type Purpose Legal Basis
    Account informationAccount creation, login, communicationsContract performance
    Payment dataProcessing payouts and billingContract performance
    Usage analyticsPlatform improvement, fraud detectionLegitimate interest
    Tracking pixels/cookiesConversion attributionConsent / Legitimate interest
    Communication historySupport and dispute resolutionContract performance

    3. How We Use Your Data

    We use the data we collect for the following purposes:
    Platform operation: Account management, offer setup, campaign tracking, and reporting
    Payment processing: Calculating and processing publisher payouts and advertiser billing
    Fraud prevention: Detecting and preventing invalid traffic, click fraud, and account abuse
    Customer support: Responding to inquiries, resolving disputes, and providing technical assistance
    Platform improvement: Analyzing usage patterns to improve features and user experience
    Legal compliance: Meeting our obligations under applicable laws and regulations
    Communications: Sending platform updates, policy changes, and important notifications
    We will not use your data for purposes incompatible with those described above without obtaining your prior consent.

    4. Tracking & Cookies

    LeadifyCPA uses cookies and similar tracking technologies to operate our platform. We use the following types of cookies:

    Essential Cookies

    These are necessary for the platform to function and cannot be disabled. They include session cookies for login, security tokens, and preference settings.

    Analytics Cookies

    We use analytics tools to understand how users interact with our platform. This data is aggregated and anonymized where possible. You may opt out of analytics tracking through your account settings.

    Tracking Pixels

    Our tracking pixels are placed on advertiser pages to record conversion events. These pixels collect anonymized conversion data only and do not track end users across unrelated websites.
    Publishers must ensure their landing pages and traffic sources comply with applicable cookie consent laws (including GDPR and ePrivacy Directive) in all jurisdictions where they operate.

    5. Data Sharing

    We do not sell your personal data. We may share your data with:
  • Advertisers: Publishers' performance metrics (not personal details) are shared with relevant advertisers for campaign optimization
  • Publishers: Offer details and conversion data (not end-user personal data) are shared with publishers
  • Payment processors: Your payment details are shared with our payment partners solely to process transactions
  • Fraud detection services: Traffic and behavioral data may be analyzed by third-party fraud prevention tools
  • Legal authorities: We may disclose data when required by law, court order, or regulatory authority
  • All third-party service providers are required to process your data only as instructed and in compliance with applicable data protection laws.

    6. Data Retention

    We retain your data for as long as necessary to provide our services and comply with legal obligations:
  • Account data: For the duration of your account plus 3 years after closure
  • Payment records: 7 years (for tax and accounting compliance)
  • Campaign data: 2 years from the end of the campaign
  • Log and usage data: 12 months from collection
  • Support communications: 3 years from resolution
  • After the applicable retention period, data is securely deleted or anonymized.

    7. Your Rights

    Depending on your jurisdiction, you may have the following rights regarding your personal data:
    Right of access: Request a copy of the personal data we hold about you
    Right of rectification: Request correction of inaccurate or incomplete data
    Right of erasure: Request deletion of your personal data (“right to be forgotten”)
    Right to restrict processing: Request that we limit how we use your data
    Right to data portability: Receive your data in a structured, machine-readable format
    Right to object: Object to processing based on legitimate interests
    Right to withdraw consent: Withdraw consent where processing is based on consent

    To exercise any of these rights, contact us at support@leadifycpa.com. We will respond within 30 days.

    8. Security

    We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or destruction. Our security measures include:
  • SSL/TLS encryption for all data in transit
  • Encryption of sensitive data at rest
  • Access controls and role-based permissions
  • Regular security audits and vulnerability assessments
  • Employee data protection training
  • Despite our efforts, no security system is impenetrable. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

    9. Children's Privacy

    LeadifyCPA’s services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.

    10. International Data Transfers

    LeadifyCPA operates globally. Your data may be transferred to and processed in countries outside your home jurisdiction, including countries that may not have the same data protection standards as your country.
    When transferring data from the European Economic Area (EEA), we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission to ensure adequate protection.

    11. Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a prominent notice on our platform. The “Last updated” date at the top of this page indicates when the most recent changes were made.
    Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

    12. Contact Us

    For privacy-related questions, requests, or complaints, please contact our Data Protection team:

    LeadifyCPA — Data Protection
    Stockholm, Sweden
    Email: support@leadifycpa.com
    General support: support@leadifycpa.com
    Telegram: @leadifycpa

    If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.
    LeadifyCPA
    LeadifyCPA is a performance marketing network helping advertisers acquire customers and publishers monetize traffic.
    © 2026 LeadifyCPA. All rights reserved.
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